The Rhetorical Analysis;Support/Development: Writer provides details and descriptions to introduce the ad visibly. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influ

 

Purpose & Audience: Writer has chosen a current or vintage ad for analysis that is appropriate for a college-level audience. Thesis clearly states whether or not the ad was effective or influential. This purpose is clearly conveyed throughout the essay,meeting audience needs and expectations. 30 POINTS

Support/Development: Writer provides details and descriptions to introduce the ad visibly. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influential. 25 POINTS

Organization: The introduction grabs the reader’s attention, introduces the subject, and clearly conveys the overall purpose. The body paragraphs work to support the essay’s purpose with appropriate content that meets the readers needs. The conclusion ties the essay together and leaves readers with the dominant impression. 25 POINTS