What effect did the HR policies of BMW have on the operations of Rover and of BMW?


The assignment examines the interdependence and interrelationship between the different aspects of organizational dynamics.

You are asked to write a 2,000-word report. (The word count does NOT include the Cover sheet, Contents page, Reflective statement and References).

Using the 1994 BMW acquisition of Rover as the topic of your assignment, choose one of the questions below and critically evaluate the interrelationship between the two highlighted factors. In your conclusion, critically analyze the effect of this interrelationship on the success of the merger. 

1. Human Resources and Operations: What effect did the HR policies of BMW have on the operations of Rover and of BMW?

To help start your research the articles below are suggested reading:
• Automotive News Europe. 09/13/99, Vol. 4 Issue 19, p1. 4p. 8 Color Photographs, 2 Black and White Photographs
• Rover-BMW: study in merger failure

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