A corporate social responsibility strategy
A corporate social responsibility strategy
Using key themes from this module, you need to develop a corporate social responsibility strategy for one of the companies from the following list:
1. Nissan
2. Audi
3. BAA Stansted
4. Camelot
5. The Saudi Investment Bank
6. Pearson
Write a report to be presented to the board of directors responsible for the company’s corporate social responsibility strategy. Your report should include an analysis of the proposed strategy taking into account the following issues:
1. Explore corporate social responsibility in different organizational and national contexts focusing on the six core characteristics of CSR
2. Explore the variety of theoretical avenues and the diversity of theoretical concepts in CSR
3. Examine strategic approaches used currently by the chosen corporation in fulfilling their community responsibilities
1. Make recommendations identifying how a more sustainable CSR strategy can be developed for your chosen company. The suggestions should analyse the following aspects:
How ecological responsibilities could be further enhanced in the chosen organisation’s
corporate strategy
How the chosen company might enhance social welfare by developing products for
consumers or responding to demands from consumers for greater responsibility.
How the chosen organisation might enhance their CSR strategy in regards to the
recruitment and retention of employees
Please see the attached guidance for further information about what needs to be discussed in the report.
2500 words for the main body of the report and 250 words for the executive summary. No appendices are required.
