Advertising Plan

 Choose a product or service. Write an advertising plan/pitch. Include the following: Product or service to be sold Target audience and market Budget estimate and sales goals Product attributes and benefits Suggested message Proposed media for campaign – (include why you selected these media, and explain the steps in managing them) Length of campaign Include a discussion of: How your advertising strategy worked to communicate the primary message The steps you took in managing your creative process Create an 8- to 10-slide Microsoft® PowerPoint® presentation as if you were pitching your advertising plan, and present it to the class. For online students, submit your Microsoft® PowerPoint® presentation, with detailed speaker’s notes