Company/organisation/industry – a global car components chain (made up company).

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Steel inc. is an Anglo-American based global car components chain, making and selling: mechanical components (e.g. for the engine); car-body parts (e.g. indicator clusters); electrical items (e.g. fuses and wires); tyres and windscreens. The firm has been in business since 1988, they initially manufactured and traded in the US and Europe, but in the last 5 years have been moving more production (75%) to Asia and Africa, which also now accounts for nearly 30% of sales.

You are to create a report to the Board of Directors answering the following questions:

1. Calculate and evaluate the comparative financial performance of the four centres and implications for Steel inc. as a whole. 
mark 15%
2. Evaluate relevant performance measures for Steel inc., including those calculated in Q1, and comment on risk issues. 
mark 15%
3. Use external data (such as from the World Bank/ OECD) to evaluate and update the predicted growth rates and the implications for Steel inc.
Mark 20%
4. Evaluate the implications of Steel inc. using investment, profit and cost centres. Use your findings in Q1 and 2 to inform the discussion. 
mark 20%
5. Critically evaluate other issues for Steel inc. in operating as a global firm, including: decentralisation and centralisation; performance measurement; motivation and 
PRP（performance related payment) mark 20%
6. Report format, presentation and use of referencing and research. mark 10%

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