Compose a 23 page paper that addresses the exercise posed in “Your Turn – A Sports Sales Plan”
beginning on page 510 of the Mikovich text. APA formatting standards must be followed. A minimum
of 3 scholarly resources from outside of class need to be used.
1. Of the above information, what is the most important in your design of a sales incentive plan for
the three sales staff? How does this information affect your plan design
2. Your book talks about unit rate plans. Which of these types of plan would you use for sales of
tickets? Which plan might be appropriate for sales of advertising? Why?
3. What factors influence the dollar amount you can pay for increases in tickets sales?
Milkovich, G., Newman, J., & Gerhart, B. (2014). Compensation (11th ed.). New York, NY: The
McGraw Hill Companies.