Discuss the concept of Strategic Intent
Discuss the concept of Strategic Intent
1. Critically review the concept of Strategic Intent proposed by Hamel and Prahalad (1989), and its relevant literature. Explaining its significance.
2. Based on 1. discuss the relationship between having ‘strategic intent’ and innovation of a firm.
Focus on the innovation side.
There are two parts to this literature review, there is no need for an introduction or conclusion.
