Entrepreneurial Business
Introduction (roughly 500 words describing the objectives of this dissertation)
Methodology (justify why you have chosen the materials used)
Literature Review (critically analyze different theoretical views, argue which ones you will use i.e. your view, to support later arguments and why, also use the literature review to justify why you have chosen this topic)
Discussion (JUSTIFY all subsections, arguments and key points with THEORETICAL support and evidence, always. Bulk of the word count. DO NOT REPEAT YOUR OWN ARGUMENTS OR POINTS throughout the entire dissertation!)
a) The Importance and Purpose of Innovation
i) Definitions Outlined (2-3 brief definitions and why they are relevant to the arguments that will follow)
ii) The 21st Century Effect: Why is it Important Now? (why innovation is key in the 21st century businesses/ economy/ marketing/ society)
iii) Strategic Benefits and Marketing Benefits: People Want Value (what strategic and marketing benefits does it give small entrepreneurial firms, why do consumers want value more than ever)
b) Entrepreneurial Society and Economy
i) Changes in Societal Behavior: Anti-Capitalism and Consumer Behavior (people are against corporations for what main reasons, how does this change what consumers want)
ii) Small Business Innovation and the Economy (what contributions do small entrepreneurial firms make to the economy, how and why are they significant/ important, why does the economy need them)
c) SMEs vs. MNEs
i) Gaining a Competitive Advantage (does it really help, if so why)
ii) Why Not Invest? (companies should have a purpose to invest in r&d or else risk wasting money + what other reasons would prevent them from innovating and why)
d) Concluding Remarks (summarise key arguments and justify with theoretical support)
e) Bibliography (organize alphabetically, minimum 40 different authentic/ academic sources)
Introduction
Methodology
For this paper, the relevant research will be acquired through the use of secondary materials, including; notable books, scholarly articles, accessible journals and approved online articles. Innovation and entrepreneurship covers a broad range of discussion points and information, thus, it is imperative that this paper narrows its focus to avoid the inclusion of irrelevant and unnecessary arguments. In order to address this issue properly, this paper outlines some key questions detailing its intended purpose.
Literature Review
Discussion
a) The Importance and Purpose of Innovation
i) Definitions Outlined
ii) The 21st Century Effect: Why is it Important Now?
iii) Strategic Benefits and Marketing Benefits: People Want Value
b) The Entrepreneurial Society and Economy
i) Changes in Societal Behavior: Anti-Capitalism and Consumer Behavior
iii) Small Business Innovation and the Economy
c) SMEs vs. MNEs
i) Gaining a Competitive Advantage
ii) Why Not Invest: the SME Perspective
Concluding Remarks
Bibliography
(some suggestions):
• Schumpeter
• Michael Porter
• Peter Drucker
• Use some examples of companies throughout to support theoretical arguments (where necessary)
