ESSENTIALS OF MANAGEMENT COURSE 602

LESSON TOPIC: Application Lesson – Lessons 5 through 8 LESSON OBJECTIVE: The following assignment is intended to allow you to apply the concepts and principles you have learned in the previous lessons. LESSON ASSIGNMENT: (100 points total) Please answer the following open-ended questions using a minimum word count of 1,500 words total for the complete assignment. The responses to the assigned questions should be answered separately and thoroughly, in essay format. Style of writing should be consistent with the graduate level of study (e.g., spelling, punctuation, grammar) and your responses should reflect an understanding of the subject matter presented in the text. Submit your application lesson file in MS Word or PDF format using the online testing system at www.agu.edu. NOTE: This lesson is weighted as 5% of the total course grade. Chapter 4 – Concluding Case Study (25 points) Read “Wish You Wood Toy Store,” page 151 in the text. Answer the following questions:

1. Prepare a SWOT analysis for Wish You Wood, based on the information given. 2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish You Wood? Thoroughly explain your recommendation. 3. Should the store continue or change its current approach? And why?