Final Marketing Plan
Use BMW as the company. Use accessible online sources, Paper details: Marketing Plan Template and Outline Choose either your current company or a business venture you would like to pursue and develop a marketing plan. This should be APA format, Times New Roman 12 font. Feel free to use tables, images, charts, etc. to help enhance your report. This report should a total of 12-15 pages in length. I. Executive Summary: Overview of the Plan Complete your Executive Summary last, and, as the name implies, this section merely summarizes each of the other sections of your marketing plan. Your Executive Summary will be helpful in giving yourself and other constituents (e.g., employees, advisors, etc.) an overview of your plan. II. Situation Analysis: This section describes the customers you are targeting. It defines their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and/or services you offer. Being able to more clearly identify your target customers will help you both pinpoint your advertising (and get a higher return on investment) and better “speak the language” of prospective customers. III. SWOT: Strengths/Weaknesses, Opportunities/Threats IV. Market Segments: Description of each product line, percentage of total sales, what customer wants, how they use product/service, what kind of support is required, how to reach them, what price sensitivities exist. V. Alternative Marketing Strategies: Whether to increase or decrease line, re brand, reposition. VI. Marketing Strategy: The 4 P’s… • Product: Name, quality, size of the line, packaging and warranty. • Price: Strategy for volume, and other things that may affect pricing such as; list price, discounts, packages, payment terms, finance options, lease opportunities. • Place: Distribution channels, wholesale, retail, direct, distributors, how to motivate sellers, criteria to evaluate sellers, locations, logistics of transportation, warehousing and delivery. • Promotion: Advertising, how much and which media, public relations, special promotions, budget and break-even point, projected results. VII. Conclusion: Summary of the above
