Global Prices
Chapter 11 Setting Global Prices:
When you compare prices using internet, in which way do you use these information in your buying
process?
Chapter 12 Global Placement and distribution Channels:
Which are the advantages and disadvantages of direct versus indirect distribution channels? Discuss
and give some examples of brands using one of the two channels or both.
Book Used:
Alon, I., Jaffe, E., & Vianelli D. (2013). Global Marketing: Contemporary Theory, Practice, and Cases.
New York, New York: McGrawHill.
