Each question describes a scenario, and has questions based on that scenario. or the image. Since this is an open book test, while answering the questions are required to make reference to the textbook.You have recently joined as the Marketing Manager of a consumer packaged goods company. So far research was a part of the Marketing Department, but now as your company is growing you feel that Research unit should be pulled out from the Marketing Department and made into a separate Department. You also know that that your predecessor tried to propose the same but his proposal was turned down.You however remain convinced about the need for this and want to bring this up with the management again.Using the ACE model create a communication plan to be presented to the senior management.You answer should include situation analysis, content outline and the message and the final message that has been proofread/edited/revised based on ‘Evaluation’ of the ACE model.