: International Trade Individual Assignment

The Assignment Brief:

Choose one multinational company (MNC) with manufacturing activities with any nationality. This

MNC can be small, medium, large or very large from any country. This company can be famous or

unknown, but the information about this MNC should be publicly available in English. Collect

required data about this company from valid sources such as the company’s annual reports, the

company’s press release, the company’s website, industry databases, academic case studies, market

research reports or news by reliable broadcasters. You can focus on International Trade activities of

this MNC either in one foreign country or more than one countries. Use this collected data about the

company to discuss the company’s:

A) Export/Import activities/strategies;

B) Possible International Licencing or Franchising activities/strategies; C) International Marketing

activities/strategies;

D) International Supply Chain strategies/activities; and

E) International Manufacturing Strategies/activities.

You need to enrich these factual data from the company with relevant theoretical discussions

(Export/Import theories, Licencing/Franchising theories, Marketing theories, Supply Chain theories,

and Manufacturing theories). For example, you should discuss what theory says about the possible

alternative international manufacturing strategies, then provide evidence from the company to show

which of these strategies are actually being used in this company. You should talk about the

advantages of the strategies (Export/Import strategies, Licencing/Franchising Strategies, Marketing

Strategies, Supply Chain strategies, and Manufacturing strategies) that the company uses at the

moment. You may propose new strategies if you think the company could select better strategies

than its current strategies. If for instance, this MNC does not have any international Licencing or

Franchising activities/strategies, do you recommend to this company to have some international

Licencing or Franchising activities/strategies? Why