Linked In.

The rapid proliferation of the World Wide Web (Web) has seen the emergence of a multitude of Web sites and the use of Social Media. While there is no certainty of who will survive in the competitive Social Media Web environment, one thing is for certain: the Web has changed the way business is conducted. The intent of this term paper is to heighten the awareness and understanding of an organization’s Social Media Web strategy by critically evaluating their Social Media presence.