Managing Inovation
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Description
Length: 1500 words Task:
• Choose a company that you are familiar with and map innovation activities onto the 4P framework. Using the information, answer the following questions:
Question 1) What is its present portfolio of innovative activity? its Identify its strengths and weaknesses.
Question 2) Based on the gaps, identify new tar innovation for that company. Presentation: Submit your assignment as a business report . gets for strategic You can attach unlimited appendices to the report to provide coverage of information. Use Harvard style referencing . Please see the rubric un Learnline for more details. der assessments area on
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