manangement:Teva Pharmaceutical Industries Ltd

manangement:Teva Pharmaceutical Industries Ltd

Teva Pharmaceutical Industries Ltd [‘Teva’] came to prominence in the latter 20th Century as a supplier of ‘generic’ pharmaceutical products but has grown to become one of the world’s Top 15 ‘pharma’ companies. Based on the case study ‘All change at Teva’.. 

1. Give a short analysis of how macro-environmental trends and industry conditions have impacted the ‘pharma’ sector in the 21st Century. 

2. Analyse the strategic directions followed, and strategic methods chosen, by Teva over the course of the case study and give a summary of your findings. In particular, you should discuss the rationale for choosing M&A, rather than organic methods or growth via alliances and joint-ventures. 

3. Evaluate the drivers for internationalisation that have underpinned Teva’s rapid growth in the 21st Century. Comment briefly on Teva’s selection of markets and market entry modes. 

4. With reference to the Bartlett & Ghoshal model (of four international strategy types), discuss how and why Teva’s international strategy changed after 2011.

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