Market/ Advertising essay;Write a well-organised research paper examining your topic. Take a “critical” position on the topic. This does not mean you must criticize the advertising media, but rather that you must take some position on the topic. A critic

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Step 1: Select a Topic 
‘Green’ Marketing and Consumption 
Selling Sickness: Marketing, Drugs and Health Communication 
Selling (to) Kids: Advertising, Children, Youth and Commercial Culture 
Globalization: Landscapes of Global Capital 
Research, Advertising and the ‘Empowered’ Consumer?

Step 2: Select 3 ads or campaigns from different companies. 
If you choose campaigns (such as Coca-Cola and Christmas, or This Bud’s For You), you can discuss multiple ads within each of the 3 sections, and end up discussing 6+ ads. That may be appealing if 1 ad may not provide enough for you to examine. Small images of the print or social media ads should appear in the Appendix at the end of your paper, links to commercials in the Bibliography, if possible. 
You may wish to choose ads to compare from different eras or decades, or the same era. Some approaches to consider: How does each ad or campaign respond to the topic and concerns of your topic? How does the visual material of the ad (TV commercial, print or any form of ad) present the product as a possible solution or means of addressing the topic (for example, Pepsi as a means to experience “youthful” excitement, McDonalds promoting globalization and the same set of tastes everywhere in the world)? Does the ad present a 
“story” for the consumer to enter into?

You can add additional elements of analysis from material from the second half of our course. Does the advertisement promote “synergy” with another branch or product from the same parent company? Is there a tie-in with a separate company? Does the ad appear across a range of media (print, TV, social media)? Is celebrity endorsement involved, and why would the celebrity be selected?

Step 3: Write a well-organised research paper examining your topic. 
Take a “critical” position on the topic. This does not mean you must criticize the advertising media, but rather that you must take some position on the topic. A critical position means you can support the advertising media for its goals (green advertising promoting more sustainable products, for example) while highlighting possible drawbacks (ever more shopping as an answer to eco concerns). This approach forces you to avoid “truisms”: true statements such as “Apple is a successful company” are impossible to argue and make things more difficult for you to expand upon. A Feminist position while looking at gender in ads is a “critical” position informed by theory. A Freudian position while looking at ads tapping into our desires is also a critical position informed by consumer psychology studies.

– MLA or APA format: quotes and paraphrasing need page numbers (Smith, 2000, p. 235).
– Reference your 5+ outside academic sources (biogs, wikis, pop websites are permitted, but in addition to these scholarly sources). You may cite any Course Material as well, in addition to the 5 sources.
– State your thesis at the end of Paragraph 1– what will you claim?
– When in doubt, follow the “5×5” Essay Model
(even if 6+ pa rags). In this case, you may wish you write 2 paragraphs on each ad, for 6 body paragraphs total.

Parag 1 Intro 
Parag 2 Topic – globalization ads ads 
Parag 3 Topic – depictions of global harmony Parag 4 Topic – depicting global differences 
Parag 5 Conclusion 
Some Writing Tips: 
Introduce/integrate quotes. 
Begin each paragraph with a topic sentence and address that topic. 
Block quotes (more than 3 full lines) should only be used in rare cases when you cannot summarize the gist, and almost never in 5-page papers.