Marketing & Business Operations
Marketing & Business Operations
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| You are required to discuss the relationship between marketing and operations for a named business organisation. The choice of organisation is yours, but it should be one where you have used its product/service. Your product/service should be different to the one chosen for the original M&O group work. Examples of relevant types of product/service are listed below:-
· A particular type of mobile phone · A particular type of car · A particular type of laptop/tablet · A train service · A supermarket · An on-line retailer · An insurance company · A restaurant or leisure outlet or chain |
The target size for the report is 2,500 words and would typically have the following headings:-
Summary – A summary of the content of the report.
Introduction – A brief overview of the organisation. This should include an Input-Transformation-Output diagram.
Marketing Analysis – An overview of the key issues the marketing function needs to focus upon within the organisation. This should be supported by relevant marketing theory.
Operations Analysis – A discussion of key theory that is particularly relevant in meeting the needs of customers in the organisation (and thus should follow-on naturally from the previous heading). To allow the analysis to be in-depth, it is recommended a small number of topic areas are identified (ideally one). Valid topic areas are:-
- Quality Management
- Forecasting/Capacity Planning
- Inventory management
- Just-in-time and Lean Thinking
- Scheduling and/or Sequencing
Marketing and Operations Comparison – Based upon your experience, you should critically evaluate (from your perspective as a customer/user) how well customer requirements are meet. This section should be supported by a polar diagram of the five performance objectives of an operation (you should plot experience vs expectation as outlined in the lecture and tutorial). This diagram should be based on your personal experiences and expectations of the chosen product/service (so a survey is not required).
The headings above are not prescriptive, but are provided as a guide. It is perfectly permissible to also include sub-headings.
You are expected to support your report with suitable published material that should be referenced using the Harvard style to support the assignment.
