Marketing Products
REDBULL is my Product
Describe for your audience what it is that you wish to bring to market. If it is a product, describe the product, its functionality, and how it works. If it is a service, describe the service offering so that readers understand what they would receive. It is important to remember that by definition a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace. Products also include services, events, places, organizations, ideas, or persons. Products can be either tangible or intangible. In this portion of your marketing plan you need to define your product and describe its benefits and features. You should also classify the product based on what we have been reading in our textbook. In addition, you should describe the decisions that you (and your organization) make regarding your product or service. Also, you should include a discussion of your branding strategy, the decisions that you will make in building and managing your brand, and how you intend to manage brand equity. This milestone is due in Module Five. Your description should also include: • A detailed description of what your product or service is and how it will work. • What specific features and benefits your product or service provides to the intended target market. • A description of the aesthetics, packaging, labelling, or look, of your product. For a service describe the service offering so that the reader understands what they would receive. Ensure that you have adequately described your product or service so that by the time your product or service description is written, the reader understands what you want to bring to market. If you have a service description, the reader needs to know where you are located, what your service offers, and so on. Describe it so that the reader envisions the product or service. Guidelines for Submission: Short paper assignments must follow these formatting guidelines: Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Page length requirements: 4–6 pages.
• Provide a detailed description of what your product or service is, and how it will work. It is important to remember that by definition a product is anything that can be offered to a market for use or consumption that will satisfy a need or want in that marketplace.
• If it is a product, describe the product, its functionality, and how it works.
• If it is a service, describe the service offering so that readers understand what they would receive.
• Define your product/service and describe its benefits and features. What specific features and benefits your product or service provides to the intended target market.
• Classify the product based on what we have been reading in our textbook.
• Describe the decisions that you (and your organization) will make regarding your product or service.
• Include a discussion of your branding strategy, the decisions that you will make in building and managing your brand, and how you intend to manage brand equity.
• For a product, describe the aesthetics, packaging, labeling, or look, of your product.
