Marketspace Matrix Project
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Marketspace Matrix Project (3 cycles) 30%
The marketspace matrix is discussed in numerous lectures and examples provided in lecture, tutorial and assessment folders on LearnJCU. This interactive marketspace solution is for your innovative product (or service) from your Assessment 3 group work. However, Assessment 4 is to be undertaken individually. You are required to market this as a new innovative digital product (service) with a three cycle marketspace matrix after developing a TOWS.
Formatting should meet the following requirements:-
Title page: Team Number, name, student number, product name, subject details, lecturers name
Page 1:
� Briefly introduce your product/innovation. Under the introduction build a �TOWS� to identify the key performance indicators (KPIs) that offer your innovative product (or service) project blue ocean opportunities into the future.
Page 2:
� Cycle 1: You are launching this innovative new digital product next week. The first cycle Marketspace Matrix features (in BLACK) that apply to your new innovative product (or service) as you have interactively marketed it up to today (e.g. YouTube, blue ocean, social media). Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 1.
Page 3:
� Cycle 2: A second Marketspace Matrix cycle (with additional features in RED) that is required to move and implement your new innovative product (or service) project as an online interactive marketing site AND how to target your new innovative product (or service) project specifically at your chosen global consumer market. Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 2.
Page 4:
� Cycle 3: Your new innovative product (service) has been available for some time; develop a third marketspace matrix (with additional features in BLUE) for two years (depending on product lifecycle) after the launch of the website. Below the Marketspace Matrix, and on the same page summarise the strategic focus for cycle 3.
Reference page: List of references employing APA style.
The Marketspace Matrix Template you must use is on LearnJCU. DO NOT remove or add headings to the Marketspace Matrix Template. For the 4 page report, the minimum is 10 point font; 1.0 paragraph spacing; normal page margins. Further details on development of a Marketspace Matrix are covered in the lectures.
