McDonalds Case Analysis

The Case Analysis is based on the McDonalds Cooperation and its Strategy- use only the attached Harvard Business case to do the analysis. The Papers main focus should be: What specific actions would you recommend concerning the company’s future direction? To answer this question, the analysis will include: 1)The key elements of the current strategy 2) An assessment of the strategy, primarily financial assessment but some qualitative as well. 3) An assessment of the organization’s external (industry) environment. 4) An assessment of the organizational internal capabilities/resources. 5) Identification/description of potential recommendations…2-3 optional courses of action 6) Rationale for selection of best alternative. 7) Brief discussion of implementation. You will only use the information in the case for the analysis, no outside sources. I have attached a sample written by a graduate student about Silver Ships- please do not copy it but use it as a guide.