Product Profile, Planning Process and Marketing Functions in International Travel Operations.
Product Profile, Planning Process and Marketing Functions in International Travel Operations.
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Assignment Remit
Students will produce a written essay that focuses on three strands:
1: Using a destination of your choice for illustration, write an explanation of the planning process tour operators undertake when selecting a new destination to bring to market.
1: To investigate 2 tour operator’s product portfolio typology’s and make a reasoned argument for the introduction of a new niche tourism based product. Your recommendations should be supported by reference to current trends within tourism.
3: You need to look at and analyse and compare the social media and web sites your chosen tour operators utilise for their marketing / promoting destinations to reach their target markets
Module Learning Outcomes:
- Appraise the tour operator product.
- Understand the planning process of the tour programme.
iii. Analyse the marketing function within the tour operating industry.
