Selecting The Best Health Insurance Plan and Marketing to The Target Customer

Selecting The Best Health Insurance Plan and Marketing to The Target Customer

Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices. PLEASE SEE THE ATTACHED INSTRUCTION SHEET FOR DETAILS. THIS IS A 3 PART ASSIGNMENT