Strategy Analysis: Company Case Study
Strategy Analysis: Company Case Study
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Strategy analysis of Coca-Cola’s Company
Executive Summary
Coca-cola is a soft drink company, which was founded in the year 1892 in Georgia and was later incorporated in 1919. The company is currently based in Atlanta and is the biggest soft drink firm in the whole world. The success that Coca-cola has realized over the years can be attributed to quite a number of competitive advantages as well as the management strategies it has over other firms in the industry. The company has over the years, engaged in product differentiation, offering products to customers at lower prices and creating the most organized distribution channel all over the world. Despite the success, the company is currently faced with key issues of health concerns that come from the products they sell to the customers as well as political instability in various parts of the world.
