Yas Island Campaign In UAE
The first step is to understand thoroughly the situation–including the client organization and its products/services, opinions of key publics, and communication opportunities that are already available to you.
I. Research: Organization
Provide background information about the client organization:
What is your organization?
Who is behind it? What is their core business?
How influential and big are they in the market?
How do they compare to their competitors and in their market?
Where are they located and where do they operate etc. etc. etc. Don’t forget to cite your sources.
II. Research: Issue/Situation
Gather all important information about the background
, causes, and consequences of the situation.
How did the situation arise, why, and what are the possible consequences if not adequately addressed? Don’t forget to cite your sources.
III. Research: Audience/Publics
The brief identified all publics that might be important as audiences for your campaign. Now, identify what these key publics think about your issue — including their knowledge and involvement (awareness and understanding, if any), attitudes or past behaviors. Don’t forget to cite your sources. OUR TARGET ARE ( families, couples and kids )
What do you have to hand it:
you need to hand in the results of your research including a SWOT analysis. To save you work and time, and to prepare your final project submission as we go, please arrange the information in a ppt document. Each group will present on October 22nd, 2018 in class and will get immediate feedback. We will arrange the schedule for that day in class.
