You are a management consultant that is about to undertake a piece of research for the LSBU group is an international business with the head office based in london
The report should outline the destination you are investigating and highlight the salient issues that
should be considered when developing in this region. You must prepare a strategy (or strategies) for
development given the evidence you have provided and the argument you have constructed. There
should be evidence of research and an extensive reference list to highlight the research you have
undertaken when constructing this report.
You are a management consultant that is about to undertake a piece of research for the LSBU group
of hospitality operators. The LSBU group is an international business with a Head Office based in
London. The portfolio of strategic business units that they operate in developed countries include;
1. Budget Hotels
2. Luxury Hotels
3. Fast Food Outlets
4. Contract Catering
5. Night Club Operations
6. Fine Dining Experiences
7. Event Management Operations
You have been seconded by the Chief Executive Officer (C.E.O.) of the company to conduct some
research into the opportunities for expanding their business operations in the developing nations of
the world. You may pick any type of hospitality operation that you wish to review for this
assignment. The C.E.O is particularly interested in expanding their portfolio and wants to expand the
different types of businesses that they currently offer.
The new C.E.O. believes that global expansion must be furthered. However, the C.E.O. wishes to
update their knowledge of the differing nature of regional operations. They wish to reassess the
characteristics of the regions with regards to potential investment.
The C.E.O wants detailed information from a country and specific destination in that country of your
choice (from the developing nations of the world) and is asking you to: “Evaluate the opportunities
for success for any type of hospitality expansion and assess the pitfalls that a potential investor
should be aware of before entering the market of your choice.” In order to do so you should attempt
to:
Analyse & evaluate the profile of the hospitality industry in a chosen region.
To critically assess the opportunities of expanding operations in that destination.
To provide a deeper understanding of the challenges that the destination presents to the
international hospitality operator in operating across international boundaries such as crosscultural
differences.
To assess the relative merits and pitfalls of current business practices in that destination in areas
including; human resources; land availability; the role of the government in providing incentives and
taxes; financial considerations; sustainability issues around scarce resources; environmental issues;
types of capital and resources available; planning and operational considerations; demographic issues
affecting the industry; political, economic, social and technological advances in the destination;
The C.E.O. expects you to construct a report that demonstrates evidence of research, the use of
academic theory and commentary of your findings. The report should outline the destination you are
investigating and highlight the salient issues that should be considered when developing in this
region. You must prepare a strategy (or strategies) for development given the evidence you have
provided and the argument you have constructed. There should be evidence of research and an
extensive reference list to highlight the research you have undertaken when constructing this report.
The Destination assigned to do is ‘Boracay’ in the
Philippines, and the hospitality operation that I wish to expand the opportunity is ‘Night Club
Operations’.
