ZMOT: Winning the Zero Moment of Truth (Google eBook)

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ZMOT: Winning the Zero Moment of Truth (Google eBook)

(1) Submit a 2 page written “opinion paper” of ZMOT with views on the entirety of the book and the techniques described, taken into account. I want to hear what YOU think! You will also be required to discuss in class your views on the points and takeaways you found most important. (I suggest a key points page for yourself when developing the report. All written assignments should be on white paper, using Arial, 14 Font Size, single space with ½ inch margins (IMPORTANT), (deductions for any variation)! ZMOT: Winning the Zero Moment of Truth (Google eBook) https://www.thinkwithgoogle.com/marketing-resources/micro-moments/2011-winning-zmot-ebook/