SLA Final ProjectResource Development Guide
SLA Final ProjectResource Development Guide
Grading Rubric for Resource Development Guide Points
Required Sections
Title Page:
• Report Title, Nonprofit organization name, Student Name(s)
Table of Contents:
• Include section headings and page numbers 5
Introduction
• Tell the reader what you are covering in the guide; use the sections as guides to describe how thisdocument can help the reader understand the organization and basic fundraising principles
• Provide an introduction and overview of the nonprofit organization (don’t forget to include the
mission statement). 10
Case Statement
• Describe what a case statement is and why it’s important for a nonprofit to have one.
• Identify and describe the information that should be included in the Case Statement.
• Include the completed Nonprofit Overview Assignment as a template (with any instructor
recommended revisions) in the Appendix.
• Refer the reader to the appendix to find this template. 10
Fundraising Methods
• Describe each of the four Standard Fundraising Methods: Annual Campaign, Major Gifts, Capital
Campaign, Planned Gifts
• Identify which methods the nonprofit is currently utilizing and describe briefly how they are
engaging in each one.
• If there are any methods they are not using, which one(s) do you suggest they consider and why?
10
LOI/Grant Proposal
• Describe how grants benefit nonprofit organizations.
• Describe what an LOI is and what information should be included in one.
• Grant Opportunities: Identify three (3) grant opportunities that would be appropriate for your
organization. Granting opportunities can come from government agencies, private foundations,
corporate foundations, family foundations, and community foundations. *You must also include
grant contact info, description of the opportunity, why it is appropriate for the nonprofit
organization, and any deadlines/due dates for the grant application.
• Include the completed LOI/Grant Proposal activity as a template (with any instructor or student
recommended revisions) in the Appendix.
• Refer the reader to the appendix to find this template. 10
Special Events
• Describe how special events can benefit nonprofit organizations.
• Describe some of the most common special events that nonprofit organizations can consider.
• Describe the events that the nonprofit currently conducts annually.
• Describe the event that you have created for the nonprofit and what benefit this event can provide
to the organization.
• Include one completed Special Events Plan Assignment as a template (with any instructor
recommended revisions) in the Appendix.
• Refer the reader to the appendix to find this template. 10
Donor Relations
• Explain why nonprofits must focus on donor relations.
• Identify at least 4 types of people who could be potential donors to the nonprofit organization
(donor characteristics, not names of potential donors).
• Describe five donor expectations that you feel are relevant to this nonprofit organization.
• Discuss the importance of properly handling donor records and the value of Donor Management
Systems (fundraising software).
• Research and provide your recommendation of two (2) donor management systems the nonprofit
could consider, describe why you recommend these companies for the nonprofit, and include contact
information for the two companies. 10
Communication/Marketing the NPO
• Discuss the importance of marketing with respect to fundraising.
• Describe the various ways the nonprofit organization can promote their organization and raise funds
through:
o Value of Social Media:
? Provide examples of how the nonprofit organization can use social media to encourage donor
support
o Website:
? Explain how the nonprofit’s website conveys their mission, programs/services, and asks for support.
? What do you suggest be added / revised on their website to make it stronger?
o Email and enewsletters:
? Describe how these can be useful tools for your nonprofit.
? What should nonprofits take into consideration when using these forms of communication? 10
Conclusion
• Summarize what you’ve talked about in this guide using the section headers for guidance. 5
Reference List & InText Citations
• Minimum of three (3) references in addition to the course textbook – so a total of 4 references in
total. Grant funder websites and donor prospect company websites are NOT references.
• Use intext citations for your sources using the correct APA format.
• If you need help with APA format for citations and references, please visit this great resource:
https://owl.english.purdue.edu/owl/resource/560/01/
5
Appendices – Templates (each template must be referenced in its corresponding section – e.g. “A
sample of the special event plan created for XYZ Nonprofit is located in Appedix X.”).
• Nonprofit Overview
• Grant Proposal Letter
• Special Event Plan (including the flyer)
*These should be your final versions of the graded course activities, including any revisions after
receiving instructor comments earlier in the course. 10
Logic, Flow, and Understanding of Material
The quality of writing reflects upperlevel, collegiate work demonstrating clarity of ideas and an
integration of course concepts. The use of subheadings and transitional sentences between
subsections is required. 5
Grammar, Spelling
• Points will not be given for this; however points may be deducted for poor grammar and poor
spelling.
