Strategic Thinking in a Dynamic Market

Strategic Thinking in a Dynamic Market

The mobile telecom industry has seen significant changes in the last 2 years. Declining voice and data revenue, industry convergence, new market entrants and legislative changes have all played a contributory role in declining profitability for mobile telecom operators. Provide an analysis of how you see the future of the mobile telecom industry (given these and other impacts) and identify two opportunities, in emerging markets, that could contribute to the growth, profitability and sustainability of a mobile operator like Vodacom. Provide a business case, reflecting on the applicability of this opportunity, within the Vodacom context as well the impact it could have on the company. Your response should also reflect how this could be a profitable venture for Vodacom and the potential for success as well as the potential risks associated hereto.