Weight-Loss, Nutrition (DISTRIBUTION & MARKETING PLAN)

Weight-Loss, Nutrition (DISTRIBUTION & MARKETING PLAN)

 DISTRIBUTION & MARKETING PLAN Call to Action How do you get the consumer to your site or social media? This is the exciting part of the promotion process – using creative tools to drive traffic to your site. Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: • Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence • Provide a brief introduction of the company with which you are working. • Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. • Include rationale to back up your decisions. • Explain how you will measure the effectiveness of each tool listed (research is required).